Building Your Magnetic Brand

Author: TC Coleman, CEO of UpwardAction®   Regardless of whether you like it or not, you have both a personal and professional brand. Those who come into contact with you are continuously making judgments about you and your professional value that are based on their perceptions of your integrity, ethics, values, etc. Such perceptions can be the result of direct experiences or, more commonly, what people have heard or seen that is related to you…